Shirts: we suggest to have them made for you in order to have no problem with the length of the sleeves and the girth of the neck. About collar, we suggest bottown down for business meetings, French collar for a formal occasion. About colour of shirt, we suggest white for formal occasion, light blue for everyday uses.

A white shirt for all occasions: the white shirt is the basic item for a man wardrobe. Coupled to a pair of jeans is good for a casual party, under a suit it is good for a very formal occasion.

Fabrics: only 100% natural fabrics. Wool is the best option for all season, in winter cashmere is a good choice, while for a summer informal suit, cotton or linen is ok.

The right formal look: every man needs a nice and high quality suit, for work or an elegant dining. Always good is a single breasted, 2 or 3 bottons, dark grey or navy blue colour suit. Double breasted is too hard to wear and it is better to choose it only for very formal occasions.

Ties: suit is better in basic styles and colours, but men can show their individuality thanks to the choice of the colour of the ties. Lenght and wide follow strong rules, the tie must touch the top of your belt, and the ideal width is 10cm (4 inches)

Watches & jewelry: a watch is the first and unique piece of jewelery a man can wear. At least 2 models, a sport watch for everyday uses and an elegant one for special occasions.

Leather belt: always a classic style, mind that the leather belt color must be coordinated with shoes colour, black / black, brown / brown

Shoes: black is the safer colour for work but Italians like wear also brown colour for daily meetings. It is a less formal choice, but it allows you to use brown from time to time. We suggest brown leather shoes for work and black for the evenings. When buy shoes, pay attention on design, quality and comfort. Mind that all women will notice your shoes.

Dressing casually: casually is very practical, you can wear comfortable pieces showing your personal style. Thought casual means informal clothes, there are more rules you must follow than formal suit. Feel comfortable wearing a cotton T-shirt or a botton down cotton shirt, a wool sweater or a leather jacket if weather is no warm enough such as fall evening. Combine some color, black, dark navy, and gray are safe colours for a suit, but for informal occasions, try to wear different colours.

Jeans go with everything: blue jeans are universal appreciated and always trendy. Everyone can wear jeans, from a young student to a married woman. Just make sure Jeans fit correctly. Blue jeans are good in about all occasions, a very flexible look from casual to elegant dining, if mixed with a navy 2 botton jacket or a cashmere sweater. You can choose different colours of blue jeans, from light blue to navy, if you wear a light blue jeans, wear a navy or red sweaters, if you wear a navy blue jeans, wear a light clour for shirt or sweater in order to balance colours of your look.

Jumpers: always in cashmere, cashmere come from goats that live in Tibet, and it is a very soft kind of wool. Wearing cashmere means you know what you wear and you aren't just a fashion victim. Start with classic colours: navy, blue, red, then add other colours to your wardrobe.

The importance of first impression: how others see you mostly depens on your look. You don't have a second chance to make a first impression. When meeting new people, you perceive others within 10-20 seconds, and it is very hard to modify this opinion. The same is for others when meeting you. Your image counts, and can make the difference in both work and social life. Maximize your style, more and more people will appreciate you increasing you self esteem. In today’s world, everyone must do his best to have a winning image, thanks to fashion clothing, exercise, and a diet if necessary.

• clothes must fit correctly
• clothes mustn't wrinkle
• avoid trend clothes that don't look good on you
• match suit and shoes, in colour and design, never tennis shoes coupled to a elegant suits, or viceversa, sport cothes with leather black shoes
• avoid too many colours when mixing pieces

Your image: style is different from fashion, fashion comes and goes away, style is for ever, style is the capacity to mix clothes and accesories, not wearing what others said you must have to be trendy. What you wear is your business card.

How to build your wardrobe: knowing what suits you perfectly, allows you to save a lot of time and money, you won't spend hours to choose the best cloth from your wardrobe, but you know exactly what you will wear for that occasion. Here are a few tips for your wardrobe:

• lifetime design for your basic items
• avoid fashion jackets that will become history in 30 days
• high quality clothing for basic pieces of your wardrobe
• choose no more than 3 colours for 90% of the items of your wardrobe
• black will never be out
• never buy on impulse, buy what is missing in your wardrobe

The importance of colour: colours can make the difference. If you choose the right colour you can look slimmer and younger than you are. You must know the combination that suits you.

How to look slimmer:

• wear clothes that fit you perfectly
• dressing in just one colour, better if black or navy
• if you prefer mixing colurs, use dark colour for pants and light colour for T-shirt
• match your shoes with pants or skirt
• choose vertical lines, never horizontal ones
• single breasted jackets