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Business: market analysis, market research, marketing strategy |
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| Market analysis and sales forecast |
| Globalization is playing a bigger role in the business world, import - export business, outsourcing, and international trading are increasing daily in volume. Globalization is becoming more and more inevitable for large and middle sized companies forcing also small companies to have a look at doing business abroad. You need to be a part of this growing trend, find new suppliers, new markets and new business opportunities, understand international trade trends and forecasts. In the international trade, the key factor of a succesfull import business is knowing where to find new markets, to identify an innovative product, to buy at a competitive price, and to select the right distribution channel. The first step is determine the size of your local market. Building a new business takes time and money, sometimes 2-3 years before seeing the return on the investment. |
| The Market Research is the key to a successful sales campaign: |
- market share
- elasticity of demand according to price
- analysis of competitors
- selection of distributive channels
- strategy of image
- optimize the distribution of resources
- implementation of the best marketing strategy
International trade statistics will give you all information about the products sold in each country. If a product succeeds in a country, it will be successful in all markets round the world with similar needs and ways of life. |
| For a unique product, there is no competition and there are good chances to sell, that's why we suggest new companies offer always innovative products |
Once the market research and sales analysis have been completed,
take a decision on how to sell:
- Sell indirectly through intermediaries (retail shop)
- Build a franchising network
- Sell directly online
- Sell on e-bay
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| E-commerce and web site promotion |
| We invite you build a lovely web site to encourage people to visit your real shop. We don't encourage people buy online automatically using a credit card without testing the product. We don't realize web site, we don't sell software, we are sure you can easily find someone that realizes website and domain registration, but it is very hard to find a firm that provides website planning, website promotion, and e-commerce solutions customized on your traditional business. |
| Ten tips for a succesfull online business |
- A successfull web site is an ongoing project, up to date weekly. Define the purpose of the site and the audience. Spend most of your time studying web sites like yours designed by professionals.
- Then choose the best design to attract your target audience and communicate your message. It is important to organize your site from the beginning, text, and photos.
- The success of a web site mostly depends on a friendly navigation interface. The biggest difference between professional sites and new designer sites is simplicity. Test your site in older browsers, on slow connections, and on PC and Mac for compatibility. Reduce file size if images take too much time to download.
- A good placement on the first page of a search engine takes time. The first step of a web marketing strategy is getting a site listed in the major search engines and directories (Search engines differ from directories).
- Think of search engines placement before beginning a web design project. Choose the right keywords. Spend a lot of time thinking about keywords and site descriptions. Make sure to use keywords related to your site. Don't use words like sex just to increase your traffic.
- Include the most important keywords in the title tag, but your title must remain a readable sentence, non just a list of keywords. The majority search engines & directories place a lot of importance on keywords of your title tag. Your title tag should be 50 characters max. Choose a different title tag for each page of your site.
- Include in your html code meta keywords & meta description, they can help your search engine listings. Meta tags were created to help search engines find out important information about your page. Your Keywords Meta: about 1.000 characters including spaces. Repeat the same word up to 4 times in the keyword meta and don't forget plurals. Your Description Meta: about 250 characters including spaces. Include the most important keyword phrases.
- Each page must have over 200 words. Use keyword phrases used in your other tags. The text on your page is very important in order to achieve better search engine listings.
- Add the "alt" attribute to any image on your page. Each image can help your listings ncluding a keyword phrase related to the image.
- Time takes to get listed at the major search engines: 1 to 6 weeks. Periodically resubmit your site.
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| For more information on choosing the right investment, cutting the time to see the return on the investment, finding the most profitable business way, solving technical and legal problems, please Contact us. |
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